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CULTURE

Cultivating a gospel-driven culture

 
Watch the September WELS Connection.

At the synod convention in July, WELS passed a resolution supporting a new long-range strategic plan titled “Christ through us” that encourages every member to embrace their role as Christ’s ambassador. See how you can be part of this exciting, gospel-driven initiative.

How can I help shape WELS' culture and be Christ's ambassador?

Consider pursuing one or more of these:
  • Connect

    Say “Hello” to one person in church whom you’ve never met.
  • Care

    Think of a neighbor or co-worker who is struggling. Reach out with an act of kindness and a prayer. 
  • Consider

    What is one barrier preventing visitors from feeling comfortable at your church? How might you remove this barrier? 
  • Invite

    Invite someone to a worship service or church event such as a small group Bible class, fellowship activity, moms group, or community volunteer effort. 
  • Learn

    Learn about the WELS National Conference on Lutheran Leadership at lutheranleadership.com and see what topics will benefit you and your congregation. 
  • Remember

    The work of the church is Christ’s alone, but Christ works through YOU! 

Our goals in cultivating a gospel-driven culture

Culture is a shared mindset—commonly held values and expectations—that shapes what an organization does. As WELS marks 175 years of God’s grace, we prayerfully reflect on the world’s and our own culture to faithfully carry out Christ’s calling to be his ambassadors.

Raise up culture-shaping leaders

A congregation’s culture flows first from our leader and Savior, Jesus Christ. Yet in his gracious design, Christ also works through human leaders such as called workers and lay members to mold the culture of congregations.

Through this strategic plan, we strive to build and support gospel-minded leaders who embody Christ’s mission of sharing the good news with all people.

Foster a zealous gospel mindset

“How could you not want to give that gift to everybody?” remarks Jena Winder, member at Riverview, Appleton, Wis., about sharing the good news with others. “I don't think there's anything more. Well, I know there's nothing more important. And so it's worth the risk.”  

This is one example of what having a zealous gospel mindset looks like—putting one’s own comfort aside to share God’s grace with others because his Word is our highest priority. 

Make outreach a personal effort

As we live in a culture searching for purpose and connection, personal outreach is more crucial than ever. Our goal is that all believers prayerfully consider how they can embrace their role as living witnesses to Christ’s love to best use their spiritual gifts from God.

“While people are going through life, we can be there and be the people to share that hope with them when they need that the most. The Great Commission is for all of us,” reflects Travis Winder, member at Riverview, Appleton, Wis., on the importance of personal outreach.

Encourage cross-bearing discipleship

The call to serve as Christ’s ambassadors is a high privilege, but it is not an easy path. Jesus himself warned that following him demands self-denial and cross bearing.

God has given all believers spiritual gifts to best serve him. Through encouragement and examples rooted in Scripture, we will help believers demonstrate courageous love and bear bold witness to the gospel, even when it invites opposition.

Build deep Christian community

Many in our society yearn for authentic community instead of the fleeting connections they currently experience. Christ calls us to foster deep Christian community, revealing to the world the unity and love found in him. 

We strive to build welcoming spaces where people not only find community but most importantly find peace in their Savior. 

Resources for shaping culture

Christ calls all of us to be his ambassadors. See the resources below to learn how you can help shape a gospel-driven culture in your congregation. 

For members:

Discover resources focused on personal outreach and culture below to support your role as Christ’s ambassador.

For leaders:

Find training opportunities and support below to reflect on and grow your congregation’s outreach ministry and culture.
  • Evangelism modules

    WELS Congregational Services offers several workshops, Bible studies, and trainings to prepare leaders and congregations for faithful witnessing. Learn more about the available modules by reading the descriptions below.

    Learn more about Evangelism modules.


  • Shadow of the Leader

    This workshop empowers pastors to understand their impact and role in shaping their congregation’s culture.

    Learn more at shadowoftheleader.com.


  • In Season and Out of Season

    St. Paul wrote in his second letter to Timothy, “Preach the word; be prepared in season and out of season” (4:2). Paul’s words remain applicable to Christians today. In Season and Out of Season uses Paul’s experiences in Philippi as a model, encouraging Christians to share God's Word in every season.

    Learn more about In Season and Out of Season.

  • Let's Go

    Let’s Go is designed to inspire and equip Christians to connect the unchurched people in their lives to the gospel of Jesus Christ. This study can be used by large or small Bible study groups as well as by individual Christians.

    Learn more about Let's Go.

  • One by One

    One by One is a Bible study based on Pastor David Rosenau’s keynote presentation at the WELS National Conference on Lutheran Leadership in January of 2020. Throughout this study, participants will learn why seeing every soul as a treasure is critical to faithful evangelism efforts.

    Learn more about One by One.

  • Everyone Outreach

    Everyone Outreach is a program designed to help congregations reflect on their habits and culture to further outreach efforts.

    Learn more at everyoneoutreach.com.

  • Congregational Evangelism Kit

    The Congregational Evangelism Kit is a video-based training for congregational evangelism leaders. These tools help congregations build a solid foundation for reaching lost souls with God’s saving grace.

    Learn more about the Congregational Evangelism Kit.